NewsSep 3, 2026 JST· Updated Sep 3, 2026· By Shu, Tokyo

Helluva Boss Loona Figure Pre-Orders Open: POP UP PARADE L

Good Smile's POP UP PARADE Loona L Size from Helluva Boss is on pre-order: ¥9,800 (about $65) or $76.99 US direct, shipping April 2027.

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Good Smile Company has opened pre-orders for POP UP PARADE Loona L Size from Helluva Boss: ¥9,800 tax included (about $65) at Japanese retail, $76.99 direct from Good Smile US, standing about 220 mm and shipping April 2027. If you are reading this from the US, you are the primary market for once — this is a Western web series getting the Japanese figure treatment, and you can order today either from Good Smile’s US store or from export shops in Japan.

The crossover runs the other way

Figure news usually flows from Japan outward. Here it is reversed: Helluva Boss is Vivienne “Vivziepop” Medrano’s adult animated series, made by her US studio SpindleHorse and running on YouTube since 2019, and the figure carries a “™ and © SpindleHorse” license credit rather than a Japanese production committee. Good Smile has been building out this catalog for a while — its US store already sells a Nendoroid of Blitzo, Loona’s boss at the assassination outfit I.M.P, listed at $50.99 and available now.

Loona herself — the sardonic hellhound who runs I.M.P’s front desk — gets the L Size version of POP UP PARADE, the larger format of Good Smile’s budget line. At roughly 220 mm she has close to scale-figure shelf presence at well under scale-figure money, which is the whole pitch of the L series.

Specs

No deadline listed — but don’t idle

Unlike most Good Smile pre-orders, no closing date is published anywhere we can find: Good Smile US only warns that pre-orders “may close during the preorder period without prior notice,” so the practical deadline is whenever allocations run out. HLJ does list a cancellation deadline of October 22, 2026 (JST — that day ends at 10:59 AM ET), after which its orders lock in. AmiAmi caps orders at two per customer.

Where the math lands for US buyers

Good Smile US at $76.99 plus domestic shipping is the no-thought option. Importing is cheaper on paper — AmiAmi has it at ¥8,820 (about $60) and HLJ at ¥8,909, its tax-free export price — but international shipping on a 220 mm figure will eat some of that gap, and AmiAmi’s listing already flags the box as bulky. Our HLJ vs AmiAmi comparison covers how the two shops’ shipping and billing differ, and Pre-order 101 explains what you pay now versus at release.

POP UP PARADE’s L Size line has been busy lately — the Song of Saya rerun closes September 23 — and we track every open window on the Pre-order Radar. This figure also opens our new Helluva Boss hub.

📦Most Japanese shops ship worldwide by EMS/DHL (7–14 days). Duties and import taxes are charged on delivery in most countries — check your local threshold before ordering.

Series:Helluva Boss

Tags: pop-up-paradegood-smile-companypre-orderfigureswestern-animation